Dole approached our team looking to promote better health through increased consumption of fresh produce. We created "Get up and Grow"—a year long health lifestyle initiative designed to create a happier, healthier world by challenging consumers to eat more fruits and veggies
The campaign was designed to feel fun and happy (like all things Dole) and be a look that would especially help improve Dole's social media and PR. The campaign included a tour vehicle that drove cross-country promoting "Get Up and Grow" and everything from a microsite to banana stickers.
I art directed and illustrated the first round, then worked together with illustrator Shawn Nielson to perfect our "world of Dole" and then took the look we came up with and expanded on it across subsequent pieces.
Off The Stick
This summer Yogurtland wanted to bring ice-cream truck flavors to frozen yogurt in a new way and challenged us with finding a way to feature ice cream froyo-style. Our team wanted to pay homage to classic popsicle history while ensuring the customer understood the product and didn't believe they'd be getting popsicles from Yogurtland. We came up with "Off the Stick" a campaign that highlights classic popsicle flavors off the stick and in your cup.
I art directed this campaign and originally got inspiration from classic ice cream parlor styles where fresh flavors were changed on black boards. When ice cream trucks first began, they'd travel and use the blackboards to feature whatever new flavors just came out. We brought in subtle chalk elements but still featured the flavors as the hero and had all artwork flow out of the designs.
This spring we launched two new spots for Yokohama Tire, revolutionizing the way tires are viewed everywhere. No one shows a spot with just a tire, its always on a car, never the true hero even when it's a product. Our goal with this campaign was to truly make the tire the center of attention—showcasing every detail and calling it out from the tire's perspective. In addition to the spots we developed a series of social media campaigns in addition to a microsite housing a unique making-of experience.
The goal of the Yokohama Mobile project was to create a simple way to guide the customer to find the right tire and find where to purchase them. The current site was a maze of navigation and poorly adapted for a mobile device forcing the customer to use a desktop platform. To adapting the tire-search functionality of the Yokohama site to mobile we enabled a richer interactive experience and a simple way to find your tire and locate a dealer.
I Am Yokohama - Enthusiast
I Am Yokohama - The Original
Yogurtland partnered with Candy Crush and approached our team with bringing it to life in stores and online. I art directed this campaign, coordinating with Candy Crush to design assets that felt loyal to their fans as well as Yogurtlands customers.
Flavors were chosen to coordinate with the game, as well as custom designed spoons, cup and app. A sweepstakes allowed customers to "play" the game for free ounces as well as a series of game-style emails that tied into rewards members.
Everything from window posters to eblasts for this campaign I designed with the spirit of candy crush brought to Yogurtland—vibrant as if you were in the game and characters brought to life.
The single idea for this concept was that people don't often see Santa Monica as a good place to stay when visiting Los Angeles. In order to help promote Santa Monica's to LA experiences and tourist attractions the board of tourism wanted a site that incorporated great things to see and featured places to stay in the area. Through a grid of imagery the user can choose to browse via photography or search via map and select things of interest near where they're staying.
Identity design for HOBlist - an entrepreneur association in Irvine, CA looking for a versatile branding system that would work well across multiple platforms and venues. I implemented a color system that corresponded to the different chapters and specialties within the association and built the branding off of that paired with simplistic type design.
OC Addys / Bronze for VIZIO TV Packaging
Vizio challenged us to find a way to feature they're product more dynamically and stand out on the crowded product shelf. The major difficulty was finding a way to do this without changing the box construction or printing process. Playing with mockups and models we decided we could make the Vizio TV appear to wrap around the box and when stacked on other boxes in any direction, they would complete the image of a TV. We also ensured the front and back of the box contained different information, a product side and a brand side, along with a QR code that would allow the user to appear to virtually open the box.
Sena cases challenged us with finding a new way to showcase they're products on their website. We came up with three distinct directions to help guide their brand image; the first more centered on the experience of the two Turkish brothers curating the cases, the second more centered on the details of the design itself, and the last focused on the masculine qualities of the design.
Pitch Concept: People crave Mexican food like no other food. This single idea drove this campaign, we questioned what our cravings would say to us if we were to speak for them. Even going as far as an extension giving you "craving calls" when your favorite mexican dish was offering special deals at a Baja Fresh near you.
Q1 Bowl Promotion Concept: Your food should be as sexy as you. Images, textures and colors coming off these promotions should be a sensual experience. From this single idea we created a campaign of that featured images shot from an overhead angle to allow you to see all of the ingredients in the new Baja Bonfire Bowls. During the photo shoot we wanted all vegetables and meats to be the color for the ad, allowing them all to pop off the black chalkboard background.
OC Addys / Silver for NComputing N-Series Campaign
vSpace with NComputing its a beautiful thing. Most technology we look at and see - technology, wires and data. Inspired by products like Apple, we wanted to bring the idea of the simplistic beauty of the product itself to life. As vSpace acts as a technology network we thought it neat to create a 'hub' of products all working together to form a beautiful thing.
Website design for Pulmuone Wildwood Foods. A special devision dedicated to tofu and alternative meats. They wanted to bring a more healthy, earth-friendly feel to their current site which felt stark and not consumer friendly. We also added a recipe feature agregated from Pinterest to help promote interactivity.
MarCom Award / Platinum for Design for Golden Spoon Website / Gold for Design Poster for Golden Spoon Posters
Golden Spoon was a pioneer in the frozen yogurt industry, and one of the first companies in Southern California, however current branding didn't help them stand out against the competition. Our goal for re-branding Golden Spoon was to help them stand out in a very competitive field by bringing them back to their roots and re-claiming their title a Californian Yogurt Pioneer.
In addition to logo and seal branding, we designed the website, menu, in store decor and posters advertising the new environmentally friendly bio-cup. All pieces incorporated a combination of lifestyle, a golden 'glow' reminiscent of sunshine, and various hand-drawn elements together with refreshed typography and photography.
Winner of a 2015 AIGA Orange County Design Award
Have you ever geared up for a night out with your mates and wondered which venue was happening? Well, now there’s an app for that. Patrons rate their favorite bars, clubs, and concert venues in real time notifying other users of the spot’s crowdedness, music genre, service, and gender ratio. Everything you need to know before making an appearance at your favorite dive.
Boon is an app designed to connect employers to a work force of pre-screened and pre-qualified workers, simplifying the hiring process formerly set up by temp agencies. We worked along with a development team to design the user interface for the app. The app is used by employers and workers alike. Colors opposite on the color wheel let the user know whether they’ve accessed Boon as a worker or an employer. Boon is currently available for download on Google Play.
Website designed for the agency I worked at. Tiles were responsive and easily updated to constantly show new work in progress, social media and marketing newsletters happening at the agency.
Packaging exercises for Spanish product lines.
Hair Salsa - Design for a South American inspired hair product line. Packaging uses Aztec hieroglyphs with hair and repurposed salsa containers.
Sweet Riot - La barra Unoficial del Mundo - Packaging for South American cacao chocolate bars. Packaging introduced eco-friendly materials and included facts about the various cacao grower locations in South America.