Beautiful type design for Aerolineas Argentinas. A series of TV spots developed for the airline feature random candid moments in air—that awkward bathroom dance, that moment everyones quiet and trying to sleep but that one person keeps making noise, the terrible seat buddy, etc. It does a great job of capturing the true in-flight experience everyone has.
To bring to life the fun whimsical personality of Aerolineas Argentinas the agency hired South American type designers Yani & Guille to create a typeface to be used across all the campaign pieces and the spots. It's gorgeous!